Website Seo

Website SEO or “Website Promotion” as we like to call it!

Google is trying to reduce the amount of “spammy” content, a tactic that worked for internet marketers in the past. We think google is taking a good step forward as the web is just getting full of really bad software generated content aimed at getting your click. Organically promoting websites is now slower and more intensive with no super quick results unless the business has low level organic competition.

So what makes a website perform and not just look good?

Content is KING – Its all in the content

Your on page structure is really important. Making sure your URL and H1 information is in place along with images having alt tags does make a difference because it trying to make your site more readable. Everything in your site should be aimed at providing information to the customer not at gaining rank alone. If your site has content (relevant content) and lots of it and its all linked in a natural way then its going to look pretty inviting both to your customers and in turn google as well

Technical Structure

Having an internal link structure that allows the customer to move through the site easily is important. Add fast loading page times, optimised images and sitemaps everything is intended for a high quality end user experience.

Conversational Content

Natural conversational content that makes sense when you read it and is what your visitors want to read. You will have to find ways of placing your website SEO keywords that are related to the page in a way that allows the customer to place them into context with the services you are offering.

Relevant URL

Your URL structure is also critical to your web page SEO, this allows your visitors to identify that the page they are about to look at is relevant to the content they are searching for and allows google to do the same.

Relevant content

By now you probably get the idea, there are no tricks to website SEO anymore and thats good. So your URL and page title is related to your content and your content clearly mentions and discusses the topic.

Fluid Navigation

Your website should be easy for users to navigate around and find the content they want quickly. You need site maps for the search engines to do the same and your address and terms and conditions also need to be on the site as well.

Mobile compatibility

It is expected that this year Mobile web users will surpass the amount of desktop users. So if your site does not deal with delivering content to mobile devices your just asking for a loss in traffic.

Dgdonline is advancing it’s understanding of web promotion

On a daily basis, we push all new techniques into all projects. All of our promotion work is created in-house with solid implementation processes that do not use heavy offsite of topic back linking that would cause any negative penalties.

Have you noticed your site is not ranking well in Google anymore? Lets take a look as to why! Call 1300 491 606

We can do analysis of your current site and remove negative back-links that you may have created unintentionally by using cheap SEO services in the past.

Website Seo